The A-Z of Retail: H Is For Hershey
ESM: European Supermarket Magazine is proud to launch 'The A-Z of Retail', a new subscriber-only series that offers a deep analysis of the retailers, suppliers and individuals making the news each week. Today: H is for Hershey.
“Hershey’s is the currency of affection, it’s the childhood symbol of love,” Don Draper once said in a memorable advertising pitch on the TV show Mad Men.
However, the Pennsylvania chocolatier, the United States' leading confectionery brand, has not seen that much affection from the American consumer of late. The demand for its chocolate Stateside has been sluggish and the brand recently cut 15% of its workforce.
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