The British Retail Consortium (BRC) has warned the British Government that its Childhood Obesity Plan will only have the right impact, if participation is mandatory and equal across the food industry.
The retailers feel that the Government must play a more active role in the implementation of the plan, to ensure that a voluntary approach will not create an unfair disadvantage for the companies, committed to adding less sugar to their products.
Andrew Opie, BRC Director of Food and Sustainability, said: "As an industry, we are proud of the leading role that we have played in reformulating our products, promoting healthier alternatives and adopting 'easy to use' on-pack nutritional labelling. In recent years, progressive retailers have found themselves at a competitive disadvantage against those companies which have been slower to reformulate, which is why we had previously called for sugar targets to be mandatory rather than voluntary. Government must now show real leadership in getting every single food company to commit fully and play its part."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.