ElPozo Alimentacion is sponsoring the campaign 'Restaurants Against Hunger', promoted by the NGO Action Against Hunger, which seeks to combat child malnutrition.
As reported by infohoreca.com, the company joins other high profile supporters of the campaign, which include the Spanish Federation of Hospitality (FEHR), and prestigious chefs such as Joan Roca, Quique Dacosta, Paco Morales and Koldo Rodero.
Restaurants participating in the campaign will assign a donation amount of between 50 cents and €2 to dishes or menu items, and for each of the items sold, the restaurant will donate the agreed figure.
A spokesperson from ElPozo said, "We encourage our main customers, consumers and workers to contribute to the success of this initiative."
The programme will run for two months, from the 15th of September to the 15th of November.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.