A-Brands

Hilton Food Announces Strategic Partnership With Singapore-Based Country Foods

By Dayeeta Das
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Multi-protein food business Hilton Food Group has entered into a long-term strategic collaboration in Singapore with Country Foods Pte Ltd.

The move marks the entry of Hilton Food in South East Asia and expanding its global reach to more consumers.

The partnership will give Country Foods access to new levels of manufacturing facilities in its existing sites. The partners will jointly explore new manufacturing opportunities for the future.

Hilton Services, a division of Hilton Food Group, will provide proprietary technology products and support from its sustainable, highly automated manufacturing and logistics practices.

This collaboration will also help Country Foods increase its product traceability efforts, execute sustainable packaging solutions, and improve efficiency.

A 'Step Forward'

Phillip Heffer, Hilton Foods Group CEO commented, "This long-term, strategic collaboration with Country Foods is another step forward in our plan to grow our global footprint and diversify our business across Asia and internationally.

"With our extensive range of red meat, seafood, sous vide, vegan and vegetarian products, we are well placed to cater for the growing demand for high-quality, affordable protein products in Singapore and beyond. We are looking forward to providing Country Foods with the technology, service and range of quality products which Hilton Foods is known for, drawing on our scale, experience and supply chain expertise."

Country Foods is one of Singapore's largest food importers, distributors and manufacturers, and a wholly owned subsidiary of SATS, an Asian provider of food solutions and gateway services.

The collaboration will come into effect in the first quarter of 2023 and give Singaporeans the opportunity to purchase products produced from Hilton's global manufacturing sites.

The assortment will include seafood, slow cooked meats and Australian beef, lamb and pork products, among others.

© 2022 European Supermarket Magazine – your source for the latest A-Brands news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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