Premier Foods Extends Oxo Range To Include Ready-To-Use Product

By Steve Wynne-Jones
Share this article
Premier Foods Extends Oxo Range To Include Ready-To-Use Product

Premier Foods has announced the extension of its Oxo stocks range, with the launch of a ‘ready-to-use’ option, as well as a new Beef Stock Pot.

The ready-to-use stock pouch is the first branded option in the market, the company said, and has been launched both to ‘attract new shoppers to the stock sector and [inspire] families to explore a wider repertoire of mid-week meals’, the company said.

The range is available in three flavours, Rich Farm-Bred Beef, Succulent Free-Range Chicken and Tasty Vegetable.

Range Of Formats

“At the moment 31% of all dry stock sales are from Oxo Beef cubes, but it is important we offer a range of formats and flavour blends to suit different needs,” commented Premier Foods spokesperson Helen Touchais.

“Oxo is chosen by more households every year than any other stock brand, but a third of UK households still don’t buy stock at all. This leaves plenty of room for retailers to drive additional sales.”


In addition, Premier Foods is launching a new Oxo ‘stock pot’ in Original Beef flavour, following growth in its stock pots range, which is now worth £5.5 million. ‘The range extension will continue to cement Oxo’s popularity with consumers looking for quick flavour solutions,’ the company said.

“The key to growing the stock sector is to bring in new shoppers and increase spend among existing buyers; we’re confident the new ready-to-use range and Stock Pot extension from such an iconic brand will help retailers to do both,” added Touchais.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.