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Coronavirus - IRI

Consumer Purchasing 'Starting To Stabilise', IRI Data Shows

While the COVID-19 outbreak saw an initial surge in purchasing across several key grocery categories, consumer purchasing is starting to stabilise in line...

IRI Data Illustrates How Germany Adopted Hoard Mentality As COVID-19 Took Hold

New data from IRI has shown the level to which German consumers adopted a 'Hamsterkäufe' (panic buying) mentality as the coronavirus epidemic gained tract...

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Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days