Drinks - Vodka

Pernod Ricard Sells Fris Vodka Brand To Sazerac Co. Of U.S.

Pernod Ricard SA sold its Fris vodka brand to Sazerac Co. of the U.S. for an undisclosed amount. The divestment is “in line with the Pernod Ricard...

Pernod Ricard To Focus On ‘Brand Quality’, Push Absolut Elyx

Pernod Ricard has said that it will make an effort to reverse the falling figures of its vodka brand Absolut, by pushing the high-end Absolut Elyx, as well...

Absolut, Smirnoff Fight Ebb in $18 Billion US Vodka Market

America has hit peak vodka and the world’s largest distillers are struggling to stay on top of it. Diageo’s Smirnoff and Pernod Ricard’s...

Belvédére Cut Ad Budget And Workforce: Reports

The maker of spirits Belvédére has announced that in the wake of its €72.9-million plunge in sales, it slashed its advertising budget by...

Stolichnaya Belongs to Russia, Dutch Court Says

Russia won back the rights to the Stolichnaya and Moskovskaya vodka brands after fighting businessman Yuri Shefler in Dutch courts for more than a decade....

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