Last Year's Winners
In February 2018, ESM: European Supermarket Magazine revealed the finalists of its inaugural European Private Label Awards, acknowledging excellence in store brand development.
In this year’s competition, leading grocery operators in Denmark, Germany, the Netherlands, Italy, Belgium, Norway, Portugal, Sweden, Finland, Spain and the UK were among the 30 finalists named across ten categories.
For more information visit the ESM website.
Read on for details of the winners in each of these prestigious categories.
Ambient Grocery
Winner
Product: Extra-Virgin Olive Oil Koroneiki/Kolymvari/PDOs Sitia and Kalamon
Retailer: AB Vassilopoulos (Greece)
Suppliers: Karpea/Terra Creta
The judges said: “A product that showcases the local tastes and flavours of Greece, beautifully packaged in an authentic bottle. An exciting new concept in a familiar category.”
Finalists
Product: ØGO Branflakes
Retailer: Dansk Supermarked (Denmark)
Suppliers: Nakskov Mill Foods
Product: Extra-Virgin Olive Oil PGI from Tuscany
Retailer: Despar (Italy)
Suppliers: B & G Srl
Beverages (Alcoholic)
Winner
Product: Rewe Feine Welt Gin 'Diamond of Marrakesh'
Retailer: Rewe Group (Germany)
Suppliers: Pabst & Richarz Vertriebs GmbH
The judges said: “Exquisitely packaged in a unique bottle, this is a gin that instantly conveys a ‘premium’ message.”
Finalists
Product: Muscat Grape Distill/Ouzo Chiou/Ouzo Mytilinis/Tsikoudia (Crete)/Tsipouro (Tirnavos)/Tsipouro (Ipiros)
Retailer: AB Vassilopoulos (Greece)
Suppliers: Tsililis Distillery and Winery/Stoupakis Chios Distillery/EVA Distillery/Apostagmata Kritis/Kardasi Distillery/Th. Glinavos & Co.
Product: Arapow Moscow Mule
Retailer: Rewe Group (Germany)
Suppliers: Johnsen & Co GmbH.
Beverages - Non-Alcoholic
Winner
Product: Rewe Beste Wahl Gurke-Limette Erfrischungsgetränk mit Minzgeschmack
Retailer: Rewe (Germany)
Suppliers: ALWA Mineralbrunnen
The judges said: “An excellent-quality product that really offers something new to the category. Very refreshing."
Finalists
Product: OMHU Apple Juice with Rhubarb
Retailer: Dagrofa (Denmark)
Suppliers: Gårdmosteriet
Product: Spar Vitamin Water
Retailer: Spar International
Suppliers: Glenpatrick
Confectionery And Snacking
Winner
Product: RAW Cakes
Retailer: Delhaize (Belgium)
Suppliers: PMSweet
The judges said: “An innovative new product that has a strong identity and is different to many other products in the category. The taste is delightful."
Finalists
Product: Dazzley Milk Chocolate Toffee
Retailer: Dagrofa (Denmark)
Suppliers: Zaklady Przemyslu Baltyk
Product: Premium Hazelnut (30%) Cream Spread
Retailer: Despar (Italy)
Suppliers: Nutkao Srl
Convenience Foods
Winner
Product: OMHU Béarnaise Chipotle
Retailer: Dagrofa (Denmark)
Suppliers: Örneborgs Delikatesser
The judges said: “A lovely creamy, spicy product with a distinct flavour. Very convenient – just take it out of the fridge and serve. Tastes very natural, compared to other products on the market.”
Finalists
Product: Levevis Ristede Løg
Retailer: Bilka/Føtex (Denmark)
Suppliers: Dansk Supermarked
Product: Rewe Bio Kichererbsen-Kokos-Eintopf (Vegan)
Retailer: Rewe Group (Germany)
Suppliers: NABA Feinkost GmbH
Dairy Products
Winner
Product: Gullbygg Greek Yoghurt – Vanilla with Granola
Retailer: Coop Norge SA (Norway)
Suppliers: Synnøve Finden
The judges said: “Packaged in a very convenient, on-the-go format, this is a filling, creamy yoghurt that tastes great. The extra benefits are well communicated and help to differentiate the product.”
Finalists
Product: Burratina w/out Lactose (Free-From)
Retailer: Despar (Italy)
Suppliers: Sanguedolce Srl
Product: Greek-Style Yoghurt – Ginger and Lemon/Melon
Retailer: Sonae MC (Portugal)
Suppliers: Schreiber Foods
Frozen Food
Winner
Product: Lidl Eridanous Spinach and Cheese Swirl Pie/Lidl Eridanous Mini Sesame & Cheese Pies with Oregano
Retailer: Lidl (Germany)
Suppliers: Ioniki Sfoliata SA
The judges said: “A really good concept with effective packaging. The food itself is tasty and crispy, and is enough to feed a whole family, making it great value for money.”
Finalists
Product: Continente Seleção Traditional Ice Cream – Ovos Moles, Pastel de Nata, Requeijão e Doce de Abóbora
Retailer: Sonae MC (Portugal)
Suppliers: Fabridoce
Non-Food - Household
Winner
Product: La Mia Casa Product Range
Retailer: Tokmanni (Finland) [also Meny (Denmark)]
Suppliers: Nopa Nordic
The judges said: “A really well-presented range that conveys a sense of naturalness and purity, which you don’t often see in the category.”
Finalists
Product: Grøn Balance Detergent Range
Retailer: Dagrofa (Denmark)
Suppliers: Nopa Nordic
Product: Såklart Cleaning and Laundry Range
Retailer: Axfood (Sweden)
Suppliers: Nopa Nordic
Non-Food - Personal Care
Winner
Product: Fixeeze Range
Retailer: Action (the Netherlands)
Suppliers: Action/Yellow Dress Retail
The judges said: “A very striking range using brightly coloured packaging to make it easier for the consumer to make his or her purchase decision.”
Finalists
Product: Viridis – Toallitas Húmeda
Retailer: Veritas (Spain)
Suppliers: O-PAC Srl
Product: Kate Legwear Range
Retailer: Action (the Netherlands)
Suppliers: Action/Yellow Dress Retail
Pet Care
Winner
Product: Real,- Premium Hundenahrung
Retailer: Real,- (Germany)
Suppliers: Real,-/Yellow Dress Retail
The judges said: “A very stylishly presented product range, which accurately conveys the premium qualities of the product in no-nonsense packaging.”
Finalists
Product: Ranzijn Pet-Care Range
Retailer: Ranzijn tuin & dier (the Netherlands)
Suppliers: Ranzijn tuin & dier/Yellow Dress Retail
Product: Complete Pet Food for Dogs/Cats – Chicken Dinner in Gravy for Cats, Beef & Vegetable Stew for Dogs
Retailer: Marks & Spencer
Suppliers: Marks & Spencer