Last Year's Winners

Lidl, SPAR, Dunnes Stores, Coop Norge, REWE, Conad, ICA and Real were among the retailers named as category winners in the European Private Label Awards 2019, organised by ESM: European Supermarket Magazine in association with M.A.D.E. (Marques Associées Distribution Event). The competition welcomed twice as many entrants as the 2018 edition, with leading grocery operators in Germany Italy, Spain, France, the UK, Denmark, Ireland, the Netherlands, Belgium, Hungary, Sweden, Norway and Portugal taking part, as well as a number of private label suppliers.

Ambient Grocery

Winner

Kipster Eggs

Product: Kipster Eggs

Retailer: Lidl (Netherlands)

Suppliers: Kipster


The judges said: Lidl Netherlands describes Kipster eggs as the most ‘environmentally friendly eggs in the world’, with the product available exclusively at Lidl since October 2017. At Kipster, the focus is 100% on sustainability: the well-being of the chickens, the impact of the barn on the environment (the roof features more than 1,000 solar panels, to keep baby chicks warm), and the feed, sourced from leftovers from local bakeries.

Finalists

Consum Premium Recipe Black Garlic Allioli

Product: Consum Premium Recipe Black Garlic Allioli

Retailer: Consum (Spain)

Suppliers:

Virgin Hazelnut Oil/Virgin Walnut Oil/Virgin Toasted Sesame Oil

Product: Virgin Hazelnut Oil/Virgin Walnut Oil/Virgin Toasted Sesame Oil

Retailer: Franprix (France)

Suppliers: Huileries de Lapalisse

‘Echt Dichtbij’ Sweet-Sour Curry Onion Sauce

Product: ‘Echt Dichtbij’ Sweet-Sour Curry Onion Sauce

Retailer: SPAR (Netherlands)

Suppliers: Ton’s Mosterd

Beverages (Alcoholic)

Winner

SPAR Tripel with Pine

Product: SPAR Tripel with Pine

Retailer: SPAR Holding B.V. (Netherlands)

Suppliers: Brouwerij ‘t Meuleneind


The judges said: The judges described the product as “very tasty”, appreciating the “small batch” approach taken by SPAR in developing this niche product. Another judge described the flavour as “smooth, with a refreshing hint of pine,” while another suggested that the retailer should do more on pack to communicate the qualities of what is a “very impressive” product.

Finalists

Cinsault/Merlot/Sauvignon PGI Organic Franprix Selection

Product: Cinsault/Merlot/Sauvignon PGI Organic Franprix Selection

Retailer: Franprix (France)

Suppliers: Paul Sapin

Rewe Feine Welt Barbados Rum

Product: Rewe Feine Welt Barbados Rum

Retailer: REWE Group (Germany)

Suppliers: Rola GmbH & Co. KG

Caribbean Spiced Rum

Product: Caribbean Spiced Rum

Retailer: Asda (UK)

Suppliers:

Beverages (Non-Alcoholic)

Winner

Chef Select To Go – Juice/Smoothie Range

Product: Chef Select To Go – Juice/Smoothie Range

Retailer: Lidl (Netherlands)

Suppliers: Fruit Industry


The judges said: The judges said that the range boasts a “very good price-value ratio”, a “refreshing taste” and an “adventurous” range of flavours. The orange juice, in particular, was commended for its “excellent” taste balance.

Finalists

Rewe Beste Wahl Lamate

Product: Rewe Beste Wahl Lamate

Retailer: REWE Group (Germany)

Suppliers: Dieck & Co. Erfrischungsgetränke oHG

Coop Knerten Smoothie

Product: Coop Knerten Smoothie

Retailer: Coop Norge SA (Norway)

Suppliers: Fruity Line BV

Sicilian Lemon And Rose Pressé

Product: Sicilian Lemon And Rose Pressé

Retailer: Dunnes Stores (Ireland)

Suppliers: Glenpatrick

Confectionery & Snacking

Winner

Vegetable Chips

Product: Vegetable Chips

Retailer: SPAR International

Suppliers: Van Marcke Foods


The judges said: The judges praised the “pleasant taste and texture” of the product, awarding it high marks for its appearance and point of differentiation. In a category that sees a lot of innovation each year, it is rare to see a product launch that is “truly different”, and SPAR International should be commended for “trying something new”.

Finalists

Naturgut Bio Coconut & Agave Spread

Product: Naturgut Bio Coconut & Agave Spread

Retailer: REWE Group (Germany)

Suppliers: Sonnentracht GmbH

Simply Better Handmade Almond & Fig Nougat

Product: Simply Better Handmade Almond & Fig Nougat

Retailer: Dunnes Stores (Ireland)

Suppliers: Miena’s Nougat

Consum Cocoa Cream with Hazelnuts

Product: Consum Cocoa Cream with Hazelnuts

Retailer: Consum S.Coop.Valenciana (Spain)

Suppliers: Juan y Juan Industrial, S.L.U.

Convenience Foods

Winner

Lidl Delicieux Red Beet/Cauliflower Pizza Bases

Product: Lidl Delicieux Red Beet/Cauliflower Pizza Bases

Retailer: Lidl (Netherlands)

Suppliers: Conveni


The judges said: The judges said that Lidl has developed a “really interesting concept” with the vegetable-based pizza bases, adding that this would “really appeal” to those who are looking to get more vegetables into their diet. They praised the eye-catching visual impact of the red-beet pizza crust, in particular, saying that it would “look good on social media”.

Finalists

Rewe to Go Smoothie + Müsli

Product: Rewe to Go Smoothie + Müsli

Retailer: REWE Group (Germany)

Suppliers: Molkerei Gropper GmbH & Co. KG

SPAR Enjoy Soup Range

Product: SPAR Enjoy Soup Range

Retailer: SPAR Hungary

Suppliers: Ez A Világ Kft.

Rewe to Go Japan-Bowl/Rewe to Go Asia-Bowl

Product: Rewe to Go Japan-Bowl/Rewe to Go Asia-Bowl

Retailer: REWE Group (Germany)

Suppliers: Heinrich Kühlmann GmbH & Co. KG

Dairy Products

Winner

Free Cream Cheese

Product: Free Cream Cheese

Retailer: Penny Italia

Suppliers: Bustaffa


The judges said: The taste was the real standout attribute of this product, with judges hailing its “creamy texture”, adding that there is “no difference” between this lactose-free variety and traditional, dairy-based cream cheese products. The product successfully taps into consumer demand for free-from products that meet (or exceed) the same quality and taste criteria as those of regular brands, they said.

Finalists

Disney Lactose-Free Greek Yogurt Strawberry & Banana

Product: Disney Lactose-Free Greek Yogurt Strawberry & Banana

Retailer: Asda (UK)

Suppliers: Mevgal S.A.

Milbona Skyr Drink

Product: Milbona Skyr Drink

Retailer: Lidl Netherlands

Suppliers: Molkerei Gropper GmbH & Co. KG

Simply Better Irish-Made Triple Berry Yogurt

Product: Simply Better Irish-Made Triple Berry Yogurt

Retailer: Dunnes Stores (Ireland)

Suppliers: Killowen Farm

Frozen Food

Winner

Freshly Frozen Pineapple, Carrot & Ginger Smoothie

Product: Freshly Frozen Pineapple, Carrot & Ginger Smoothie

Retailer: Dunnes Stores (Ireland)

Suppliers: Boylan’s


The judges said: The judges said that this product was “beautifully packaged”, with the resealable element of the packaging increasing the convenience factor. They described it as a “really interesting concept” and “ideal” for consumers looking for convenient, healthy options.

Finalists

Mini New York-Style Cheesecakes/Mini Chocolate Melt-in-the-Middle Brownies

Product: Mini New York-Style Cheesecakes/Mini Chocolate Melt-in-the-Middle Brownies

Retailer: Sainsbury’s (UK)

Suppliers:

Biz Biz Krokante Frikandellen

Product: Biz Biz Krokante Frikandellen

Retailer: Lidl Netherlands

Suppliers: Ad van Geloven B.V.

Asda Extra Special 12 Macaron Selection

Product: Asda Extra Special 12 Macaron Selection

Retailer: Asda (UK)

Suppliers:

Meat & Seafood

Winner

Coop GP Street Food Salmon Teriyaki

Product: Coop GP Street Food Salmon Teriyaki

Retailer: Coop Norge SA (Norway)

Suppliers: Coast Seafood


The judges said: The judges said that this product boasts a “fresh, well-balanced flavour,” with the teriyaki glaze complementing the fish perfectly. The judges also praised the “contemporary” street food-style packaging design and the ease of preparation.

Finalists

Smoked Danish Trout

Product: Smoked Danish Trout

Retailer: Lidl Denmark

Suppliers: Norlax

MSC-Certified Bonito Tuna in Organic Extra-Virgin Olive Oil

Product: MSC-Certified Bonito Tuna in Organic Extra-Virgin Olive Oil

Retailer: Consum S.Coop.Valenciana (Spain)

Suppliers: Pesca y Salazones del Suroeste, SA

Vitello Tonnato

Product: Vitello Tonnato

Retailer: Lidl Denmark

Suppliers: Skare Food

Non-Food (Household)

Winner

ICA Skona Naturlig

Product: ICA Skona Naturlig

Retailer: ICA (Sweden)

Suppliers: Nopa Nordic A/S


The judges said: The judges said that the ICA Skona Naturlig range boasts “impressive” environmental credentials and is presented in packaging that “conveys the natural identity” of the products. With consumers striving to make more responsible purchases, the range “exceeds expectations” in terms of sustainability.

Finalists

Biodegradable Trash Bag 30L and 50L

Product: Biodegradable Trash Bag 30L and 50L

Retailer: Franprix (France)

Suppliers: Barbier

Rema 1000 Household Range

Product: Rema 1000 Household Range

Retailer: Rema 1000 (Denmark)

Suppliers: Nopa Nordic A/S

Lidl Green Bag

Product: Lidl Green Bag

Retailer: Lidl Netherlands

Suppliers: Lidl Netherlands

Non-Food (Personal Care)

Winner

Conad Baby Natural Bath and Hair Ultra-Delicate

Product: Conad Baby Natural Bath and Hair Ultra-Delicate

Retailer: Conad Soc.Coop (Italy)

Suppliers: Co.ind s.c.


The judges said: The judges said that the Conad Baby Natural range is “attractively packaged” and creates a distinct “brand identity” within the Conad private-label offering. It is “ideal” for shoppers who want to make more sustainable choices when purchasing baby products.

Finalists

Änglamark Sun Hair & Scalp Protection Spray (SPF 30)

Product: Änglamark Sun Hair & Scalp Protection Spray (SPF 30)

Retailer: Coop Trading (Denmark)

Suppliers: Dermapharm

Rescue Range Clothing

Product: Rescue Range Clothing

Retailer: Le Drugstore Parisien (France)

Suppliers: Kingly Ltd

Lupilu Kids’ Sensitive Baby Oil

Product: Lupilu Kids’ Sensitive Baby Oil

Retailer: Lidl Denmark

Suppliers: Nordic Sense

Pet Care

Winner

Real Premium Cat Food

Product: Real Premium Cat Food

Retailer: Real GmbH (Germany)

Suppliers: Real/Yellow Dress Retail


The judges said: The judges said that the range stands out from other products in the category, thanks to the “sleek design” of the packaging, as well as the “simple instructions” and colour-coding to indicate the different variants. The product was also praised for tapping into demand for premium pet food options.

Finalists

Vitality, Complete Food for Cats, with Prebiotic Ingredients

Product: Vitality, Complete Food for Cats, with Prebiotic Ingredients

Retailer: Consum S.Coop.Valenciana (Spain)

Suppliers: Dibaq Diproteg S.A.

Carrefour Bio Organic Cat Food

Product: Carrefour Bio Organic Cat Food

Retailer: Carrefour (France)

Suppliers:

Delicious Recipes Festive Pet Food Range

Product: Delicious Recipes Festive Pet Food Range

Retailer: Sainsbury’s

Suppliers:

Tea, Coffee & Hot Drinks

Winner

Simply Better Irish Handmade Belgian Hot Chocolate Swirl Stick

Product: Simply Better Irish Handmade Belgian Hot Chocolate Swirl Stick

Retailer: Dunnes Stores (Ireland)

Suppliers: Áine’s Handmade Chocolates


The judges said: The judges praised the “novelty factor” of this “fun” product, saying that it offers a “point of difference” in a category in which innovation tends to trod the same path time and again. The texture and flavour of the drink itself was described as “warm, creamy and delicious”.

Finalists

SPAR Espresso Beans

Product: SPAR Espresso Beans

Retailer: SPAR Holding B.V. (Netherlands)

Suppliers: Neuteboom

Café Moulou Perou/Brazil/Ethiopia

Product: Café Moulou Perou/Brazil/Ethiopia

Retailer: Carrefour (France)

Suppliers:

Simply Better Rounded and Full-Bodied Classico Espresso

Product: Simply Better Rounded and Full-Bodied Classico Espresso

Retailer: Dunnes Stores (Ireland)

Suppliers: Co. Ind

In February 2018, ESM: European Supermarket Magazine revealed the finalists of its inaugural European Private Label Awards, acknowledging excellence in store brand development. In this year’s competition, leading grocery operators in Denmark, Germany, the Netherlands, Italy, Belgium, Norway, Portugal, Sweden, Finland, Spain and the UK were among the 30 finalists named across ten categories.  

Ambient Grocery

Winner

Extra-Virgin Olive Oil Koroneiki/Kolymvari/PDOs Sitia and Kalamon

Product: Extra-Virgin Olive Oil Koroneiki/Kolymvari/PDOs Sitia and Kalamon

Retailer: AB Vassilopoulos (Greece)

Suppliers: Karpea/Terra Creta


The judges said: “A product that showcases the local tastes and flavours of Greece, beautifully packaged in an authentic bottle. An exciting new concept in a familiar category.”

Finalists

ØGO Branflakes

Product: ØGO Branflakes

Retailer: Dansk Supermarked (Denmark)

Suppliers: Nakskov Mill Foods

Extra-Virgin Olive Oil PGI from Tuscany

Product: Extra-Virgin Olive Oil PGI from Tuscany

Retailer: Despar (Italy)

Suppliers: B & G Srl

Beverages (Alcoholic)

Winner

Rewe Feine Welt Gin 'Diamond of Marrakesh'

Product: Rewe Feine Welt Gin 'Diamond of Marrakesh'

Retailer: Rewe Group (Germany)

Suppliers: Pabst & Richarz Vertriebs GmbH


The judges said: “Exquisitely packaged in a unique bottle, this is a gin that instantly conveys a ‘premium’ message.”

Finalists

Muscat Grape Distill/Ouzo Chiou/Ouzo Mytilinis/Tsikoudia (Crete)/Tsipouro (Tirnavos)/Tsipouro (Ipiros)

Product: Muscat Grape Distill/Ouzo Chiou/Ouzo Mytilinis/Tsikoudia (Crete)/Tsipouro (Tirnavos)/Tsipouro (Ipiros)

Retailer: AB Vassilopoulos (Greece)

Suppliers: Tsililis Distillery and Winery/Stoupakis Chios Distillery/EVA Distillery/Apostagmata Kritis/Kardasi Distillery/Th. Glinavos & Co.

Arapow Moscow Mule

Product: Arapow Moscow Mule

Retailer: Rewe Group (Germany)

Suppliers: Johnsen & Co GmbH.

Beverages - Non-Alcoholic

Winner

Rewe Beste Wahl Gurke-Limette Erfrischungsgetränk mit Minzgeschmack

Product: Rewe Beste Wahl Gurke-Limette Erfrischungsgetränk mit Minzgeschmack

Retailer: Rewe (Germany)

Suppliers: ALWA Mineralbrunnen


The judges said: “An excellent-quality product that really offers something new to the category. Very refreshing."

Finalists

OMHU Apple Juice with Rhubarb

Product: OMHU Apple Juice with Rhubarb

Retailer: Dagrofa (Denmark)

Suppliers: Gårdmosteriet

Spar Vitamin Water

Product: Spar Vitamin Water

Retailer: Spar International

Suppliers: Glenpatrick

Confectionery And Snacking

Winner

RAW Cakes

Product: RAW Cakes

Retailer: Delhaize (Belgium)

Suppliers: PMSweet


The judges said: “An innovative new product that has a strong identity and is different to many other products in the category. The taste is delightful."

Finalists

Dazzley Milk Chocolate Toffee

Product: Dazzley Milk Chocolate Toffee

Retailer: Dagrofa (Denmark)

Suppliers: Zaklady Przemyslu Baltyk

Premium Hazelnut (30%) Cream Spread

Product: Premium Hazelnut (30%) Cream Spread

Retailer: Despar (Italy)

Suppliers: Nutkao Srl

Convenience Foods

Winner

OMHU Béarnaise Chipotle

Product: OMHU Béarnaise Chipotle

Retailer: Dagrofa (Denmark)

Suppliers: Örneborgs Delikatesser


The judges said: “A lovely creamy, spicy product with a distinct flavour. Very convenient – just take it out of the fridge and serve. Tastes very natural, compared to other products on the market.”

Finalists

Levevis Ristede Løg

Product: Levevis Ristede Løg

Retailer: Bilka/Føtex (Denmark)

Suppliers: Dansk Supermarked

Rewe Bio Kichererbsen-Kokos-Eintopf (Vegan)

Product: Rewe Bio Kichererbsen-Kokos-Eintopf (Vegan)

Retailer: Rewe Group (Germany)

Suppliers: NABA Feinkost GmbH

Dairy Products

Winner

Gullbygg Greek Yoghurt – Vanilla with Granola

Product: Gullbygg Greek Yoghurt – Vanilla with Granola

Retailer: Coop Norge SA (Norway)

Suppliers: Synnøve Finden


The judges said: “Packaged in a very convenient, on-the-go format, this is a filling, creamy yoghurt that tastes great. The extra benefits are well communicated and help to differentiate the product.”

Finalists

Burratina w/out Lactose (Free-From)

Product: Burratina w/out Lactose (Free-From)

Retailer: Despar (Italy)

Suppliers: Sanguedolce Srl

Greek-Style Yoghurt – Ginger and Lemon/Melon

Product: Greek-Style Yoghurt – Ginger and Lemon/Melon

Retailer: Sonae MC (Portugal)

Suppliers: Schreiber Foods

Frozen Food

Winner

Lidl Eridanous Spinach and Cheese Swirl Pie/Lidl Eridanous Mini Sesame & Cheese Pies with Oregano

Product: Lidl Eridanous Spinach and Cheese Swirl Pie/Lidl Eridanous Mini Sesame & Cheese Pies with Oregano

Retailer: Lidl (Germany)

Suppliers: Ioniki Sfoliata SA


The judges said: “A really good concept with effective packaging. The food itself is tasty and crispy, and is enough to feed a whole family, making it great value for money.”

Finalists

Continente Seleção Traditional Ice Cream – Ovos Moles, Pastel de Nata, Requeijão e Doce de Abóbora

Product: Continente Seleção Traditional Ice Cream – Ovos Moles, Pastel de Nata, Requeijão e Doce de Abóbora

Retailer: Sonae MC (Portugal)

Suppliers: Fabridoce

Non-Food - Household

Winner

La Mia Casa Product Range

Product: La Mia Casa Product Range

Retailer: Tokmanni (Finland) [also Meny (Denmark)]

Suppliers: Nopa Nordic


The judges said: “A really well-presented range that conveys a sense of naturalness and purity, which you don’t often see in the category.”

Finalists

Grøn Balance Detergent Range

Product: Grøn Balance Detergent Range

Retailer: Dagrofa (Denmark)

Suppliers: Nopa Nordic

Såklart Cleaning and Laundry Range

Product: Såklart Cleaning and Laundry Range

Retailer: Axfood (Sweden)

Suppliers: Nopa Nordic

Non-Food - Personal Care

Winner

Fixeeze Range

Product: Fixeeze Range

Retailer: Action (the Netherlands)

Suppliers: Action/Yellow Dress Retail


The judges said: “A very striking range using brightly coloured packaging to make it easier for the consumer to make his or her purchase decision.”

Finalists

Viridis – Toallitas Húmeda

Product: Viridis – Toallitas Húmeda

Retailer: Veritas (Spain)

Suppliers: O-PAC Srl

Kate Legwear Range

Product: Kate Legwear Range

Retailer: Action (the Netherlands)

Suppliers: Action/Yellow Dress Retail

Pet Care

Winner

Real,- Premium Hundenahrung

Product: Real,- Premium Hundenahrung

Retailer: Real,- (Germany)

Suppliers: Real,-/Yellow Dress Retail


The judges said: “A very stylishly presented product range, which accurately conveys the premium qualities of the product in no-nonsense packaging.”

Finalists

Ranzijn Pet-Care Range

Product: Ranzijn Pet-Care Range

Retailer: Ranzijn tuin & dier (the Netherlands)

Suppliers: Ranzijn tuin & dier/Yellow Dress Retail

Complete Pet Food for Dogs/Cats – Chicken Dinner in Gravy for Cats, Beef & Vegetable Stew for Dogs

Product: Complete Pet Food for Dogs/Cats – Chicken Dinner in Gravy for Cats, Beef & Vegetable Stew for Dogs

Retailer: Marks & Spencer

Suppliers: Marks & Spencer