Last Year's Winners

In February 2018, ESM: European Supermarket Magazine revealed the finalists of its inaugural European Private Label Awards, acknowledging excellence in store brand development.

In this year’s competition, leading grocery operators in Denmark, Germany, the Netherlands, Italy, Belgium, Norway, Portugal, Sweden, Finland, Spain and the UK were among the 30 finalists named across ten categories.

For more information visit the ESM website.

Read on for details of the winners in each of these prestigious categories.

Ambient Grocery

Winner

Extra-Virgin Olive Oil Koroneiki/Kolymvari/PDOs Sitia and Kalamon

Product: Extra-Virgin Olive Oil Koroneiki/Kolymvari/PDOs Sitia and Kalamon

Retailer: AB Vassilopoulos (Greece)

Suppliers: Karpea/Terra Creta


The judges said: “A product that showcases the local tastes and flavours of Greece, beautifully packaged in an authentic bottle. An exciting new concept in a familiar category.”

Finalists

ØGO Branflakes

Product: ØGO Branflakes

Retailer: Dansk Supermarked (Denmark)

Suppliers: Nakskov Mill Foods

Extra-Virgin Olive Oil PGI from Tuscany

Product: Extra-Virgin Olive Oil PGI from Tuscany

Retailer: Despar (Italy)

Suppliers: B & G Srl

Beverages (Alcoholic)

Winner

Rewe Feine Welt Gin 'Diamond of Marrakesh'

Product: Rewe Feine Welt Gin 'Diamond of Marrakesh'

Retailer: Rewe Group (Germany)

Suppliers: Pabst & Richarz Vertriebs GmbH


The judges said: “Exquisitely packaged in a unique bottle, this is a gin that instantly conveys a ‘premium’ message.”

Finalists

Muscat Grape Distill/Ouzo Chiou/Ouzo Mytilinis/Tsikoudia (Crete)/Tsipouro (Tirnavos)/Tsipouro (Ipiros)

Product: Muscat Grape Distill/Ouzo Chiou/Ouzo Mytilinis/Tsikoudia (Crete)/Tsipouro (Tirnavos)/Tsipouro (Ipiros)

Retailer: AB Vassilopoulos (Greece)

Suppliers: Tsililis Distillery and Winery/Stoupakis Chios Distillery/EVA Distillery/Apostagmata Kritis/Kardasi Distillery/Th. Glinavos & Co.

Arapow Moscow Mule

Product: Arapow Moscow Mule

Retailer: Rewe Group (Germany)

Suppliers: Johnsen & Co GmbH.

Beverages - Non-Alcoholic

Winner

Rewe Beste Wahl Gurke-Limette Erfrischungsgetränk mit Minzgeschmack

Product: Rewe Beste Wahl Gurke-Limette Erfrischungsgetränk mit Minzgeschmack

Retailer: Rewe (Germany)

Suppliers: ALWA Mineralbrunnen


The judges said: “An excellent-quality product that really offers something new to the category. Very refreshing."

Finalists

OMHU Apple Juice with Rhubarb

Product: OMHU Apple Juice with Rhubarb

Retailer: Dagrofa (Denmark)

Suppliers: Gårdmosteriet

Spar Vitamin Water

Product: Spar Vitamin Water

Retailer: Spar International

Suppliers: Glenpatrick

Confectionery And Snacking

Winner

RAW Cakes

Product: RAW Cakes

Retailer: Delhaize (Belgium)

Suppliers: PMSweet


The judges said: “An innovative new product that has a strong identity and is different to many other products in the category. The taste is delightful."

Finalists

Dazzley Milk Chocolate Toffee

Product: Dazzley Milk Chocolate Toffee

Retailer: Dagrofa (Denmark)

Suppliers: Zaklady Przemyslu Baltyk

Premium Hazelnut (30%) Cream Spread

Product: Premium Hazelnut (30%) Cream Spread

Retailer: Despar (Italy)

Suppliers: Nutkao Srl

Convenience Foods

Winner

OMHU Béarnaise Chipotle

Product: OMHU Béarnaise Chipotle

Retailer: Dagrofa (Denmark)

Suppliers: Örneborgs Delikatesser


The judges said: “A lovely creamy, spicy product with a distinct flavour. Very convenient – just take it out of the fridge and serve. Tastes very natural, compared to other products on the market.”

Finalists

Levevis Ristede Løg

Product: Levevis Ristede Løg

Retailer: Bilka/Føtex (Denmark)

Suppliers: Dansk Supermarked

Rewe Bio Kichererbsen-Kokos-Eintopf (Vegan)

Product: Rewe Bio Kichererbsen-Kokos-Eintopf (Vegan)

Retailer: Rewe Group (Germany)

Suppliers: NABA Feinkost GmbH

Dairy Products

Winner

Gullbygg Greek Yoghurt – Vanilla with Granola

Product: Gullbygg Greek Yoghurt – Vanilla with Granola

Retailer: Coop Norge SA (Norway)

Suppliers: Synnøve Finden


The judges said: “Packaged in a very convenient, on-the-go format, this is a filling, creamy yoghurt that tastes great. The extra benefits are well communicated and help to differentiate the product.”

Finalists

Burratina w/out Lactose (Free-From)

Product: Burratina w/out Lactose (Free-From)

Retailer: Despar (Italy)

Suppliers: Sanguedolce Srl

Greek-Style Yoghurt – Ginger and Lemon/Melon

Product: Greek-Style Yoghurt – Ginger and Lemon/Melon

Retailer: Sonae MC (Portugal)

Suppliers: Schreiber Foods

Frozen Food

Winner

Lidl Eridanous Spinach and Cheese Swirl Pie/Lidl Eridanous Mini Sesame & Cheese Pies with Oregano

Product: Lidl Eridanous Spinach and Cheese Swirl Pie/Lidl Eridanous Mini Sesame & Cheese Pies with Oregano

Retailer: Lidl (Germany)

Suppliers: Ioniki Sfoliata SA


The judges said: “A really good concept with effective packaging. The food itself is tasty and crispy, and is enough to feed a whole family, making it great value for money.”

Finalists

Continente Seleção Traditional Ice Cream – Ovos Moles, Pastel de Nata, Requeijão e Doce de Abóbora

Product: Continente Seleção Traditional Ice Cream – Ovos Moles, Pastel de Nata, Requeijão e Doce de Abóbora

Retailer: Sonae MC (Portugal)

Suppliers: Fabridoce

Non-Food - Household

Winner

La Mia Casa Product Range

Product: La Mia Casa Product Range

Retailer: Tokmanni (Finland) [also Meny (Denmark)]

Suppliers: Nopa Nordic


The judges said: “A really well-presented range that conveys a sense of naturalness and purity, which you don’t often see in the category.”

Finalists

Grøn Balance Detergent Range

Product: Grøn Balance Detergent Range

Retailer: Dagrofa (Denmark)

Suppliers: Nopa Nordic

Såklart Cleaning and Laundry Range

Product: Såklart Cleaning and Laundry Range

Retailer: Axfood (Sweden)

Suppliers: Nopa Nordic

Non-Food - Personal Care

Winner

Fixeeze Range

Product: Fixeeze Range

Retailer: Action (the Netherlands)

Suppliers: Action/Yellow Dress Retail


The judges said: “A very striking range using brightly coloured packaging to make it easier for the consumer to make his or her purchase decision.”

Finalists

Viridis – Toallitas Húmeda

Product: Viridis – Toallitas Húmeda

Retailer: Veritas (Spain)

Suppliers: O-PAC Srl

Kate Legwear Range

Product: Kate Legwear Range

Retailer: Action (the Netherlands)

Suppliers: Action/Yellow Dress Retail

Pet Care

Winner

Real,- Premium Hundenahrung

Product: Real,- Premium Hundenahrung

Retailer: Real,- (Germany)

Suppliers: Real,-/Yellow Dress Retail


The judges said: “A very stylishly presented product range, which accurately conveys the premium qualities of the product in no-nonsense packaging.”

Finalists

Ranzijn Pet-Care Range

Product: Ranzijn Pet-Care Range

Retailer: Ranzijn tuin & dier (the Netherlands)

Suppliers: Ranzijn tuin & dier/Yellow Dress Retail

Complete Pet Food for Dogs/Cats – Chicken Dinner in Gravy for Cats, Beef & Vegetable Stew for Dogs

Product: Complete Pet Food for Dogs/Cats – Chicken Dinner in Gravy for Cats, Beef & Vegetable Stew for Dogs

Retailer: Marks & Spencer

Suppliers: Marks & Spencer