Private Label - Austria

Spar Austria Cuts Sugar In Private Label Products

Spar Austria has announced that it will be reducing the amount of sugar in its own-brand products, to meet consumers' demand for less sugary foods. Prod...

Spar's S-Budget Energy Drink Beats Red Bull Wings Down

Spar Austria has reported that its private label S-Budget energy drinks sold almost twice as well as Red Bull-branded energy drinks over the last year....

Pierce Brosnan Shakes Up Spar Premium Ad

Spar Austria announced that it has again teamed up with former James Bond actor Pierce Brosnan in a new TV marketing campaign for its top-shelf own-brand l...

Spar Austria Contracts Local Supplier Of Frozen Veg

Spar Austria has entered into an agreement with Schneider´s Gemüseland, in Groß-Enzersdorf (South Austria), which will see the firm become...

Austria's Hofer Launches Local Honey Range

Austrian retailer Hofer has unveiled a new private label honey range, produced by Austrian beekeepers. Hofer says that the new range is a high-qual...

Merkur Launches New Sustainably Line 'Merkur Immer Gruen'

Austrian retailer Merkur has launched a new range of vegan-friendly cleaning products. Developed according to strict quality criteria, 'Merkur Immer g...

New 'Cooking Made Easy' Merkur Range Makes Cooking Simple

Austrian retailer Merkur’s new private label, Cooking Made Easy, claims to make cooking good, quality food from fresh ingredients achievable within f...

Hofer Private-Label Range Gets Environmental Approval

Austrian environmental organisation Global 2000 has given its approval to a new range of cosmetics offered by Austrian retailer Hofer, part of the Aldi Sue...

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