Belgium supermarket retailer Delhaize Group has announced it is opening nine new-look stores in its domestic market.
Delhaize decided on the new-format stores after months of consultations with its customers.
The supermarket group aims to make customers more central to its retail operations with the opening of the new stores.
"Customers are looking for more inspiration, news, quality and convenience when shopping, while they also want to enjoy attractive prices," said the retailer.
‘Good buy, good food’ is the theme of the new shops.
Delhaize says it aims to provide shoppers with the freshest produce, a warm, human service and inspiring products, getting the best value for money.
There will be an emphasis on fresh produce in the stores – more bulk offers on fruit and vegetables along with an on-site bakery.
There will also be an area dedicated to special diets e.g. gluten-free products, sports nutrition etc.
In a statement, Delhaize said, "It's all about the customers in this latest generation of supermarkets: Delhaize puts them even more central to a more enjoyable shopping experience designed to match their needs and their budget even better.”
Customers will also be able to avail of free wifi at the stores.
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