The International Shopper Insights in Action Conference will take place in Prague, Czech Republic from October 12-14. The event brings together influential mass retailers, FMCG manufacturers, digital experts and industry thought leaders from across the world to share best practices on the integration of shopper and consumer research for activation of retail.
BarryLemmon, global head of retail and shopper at TNS will discuss ways in which fMRI brain-scanning and RFID shopper tracking reveal how shoppers actually make choices at the shelf and how to leverage these insights to speed up a sale and support business growth."The new measure of performance in retail is how quickly a shopper makes a purchase,” says Lemmon. “For the first time we now have robust evidence that the longer a shopper stays at the shelf, the more likely they are to walk away without making a purchase. We need to be speeding up the sales process, by making it easier for a shopper to choose our product and start judging success based on seconds per dollar.” (15 Sept)
© 2011 - ESM: European Supermarket Magazine
© 2011 - ESM: European Supermarket Magazine
