Sugar Tax: latest news, insights and analysis | ESM Magazine

Ireland Wins EU OK To Tax Sugary Drinks On Health Grounds

Ireland has gained EU approval for a tax on sugary drinks after regulators said the levy would help the country tackle health and obesity issues. The ru...

UK Sugar Tax To Shake Up Soft-Drink Market: Analysis

The UK sugar tax comes into effect on Friday, joining a number of other countries, including Mexico, France and Norway, which have already introduced simil...

Most UK Retailers' Own-Brand Soft Drink Prices 'Will Not Rise' After Sugar Tax

Britain's biggest supermarket chain Tesco said its own brand fizzy drinks will not go up in price when a sugar tax comes into effect this week, as they are...

AG Barr Profits Up 4% As Drinks Maker Prepares For Sugar Tax

AG Barr, the maker of Irn-Bru and Rubicon juices, posted revenue of £277.7 million in 2017, increasing by 8% compared to the previous year. The so...

FMCG Brands Should 'Keep An Eye' On Coca-Cola's Response To Sugar Tax

Coca-Cola's decision to cut its bottle size, while also increasing its prices, to counter the forthcoming UK sugar tax, should be watched by other brands t...

Disney's Approach Points To A Healthy Future For Brand Licensing: Analysis

As Walt Disney, the founder of the media conglomerate now known as The Walt Disney Company, once put it, "times and conditions change so rapidly that...

Coca-Cola HBC Prepares For Ireland's Sugar Tax With New Pack Sizes

Coca-Cola HBC has announced that it is introducing new pack sizes ahead of the Irish government's tax on sugar-sweetened drinks, which is set to come into...

Britvic Sees Record Sales Of Pepsi Max, As Shoppers Opt For Low-Sugar Drinks

Soft-drinks maker Britvic says that Pepsi Max has experienced strong sales growth in the UK, ending 2017 with a record high market share. It added that...