Markem Imaje has launched its 9400 series of printers, machines capable of producing a host of different kinds of codes for retailers.
These include bar codes, Datamatrix and QR codes. Furthermore, they can produce alphanumeric texts and logos.
The head of the company's UK arm, Martin Bailey, stated "Traceability sits very high on the agenda for food and beverage businesses and coding and labelling equipment plays a key part in this success."
The new printers are equipped with a facility which allows the 'editing' of promotional codes, which is designed especially for marketing campaigns. Bailey says "Better and clearer codes are just the start for these machines. The ability to easily integrate promotional coding into the packing line is a real bonus for food and beverage businesses.
"Promotional coding provides something that on-pack promotions, which have no link to purchase, cannot do. Giving consumers a unique code to make their claim also provides brands with the sort of detailed marketing data that price cutting promotions never can."
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
