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Italy’s Maina Signs New Distribution Deals in USA and Mexico

Published on Jul 28 2016 10:00 AM in Supply Chain tagged: Italy / cakes / Maina / Pannetone

Italy’s Maina Signs New Distribution Deals in USA and Mexico

Italian confectionery company Maina has signed new distribution deals in the USA and Mexico, which will double the exports to these countries compared to 2015.

The company, specialised in the production of panettone and pandoro cakes, last year achieved a total turnover of €90 million, with exports accounting for 13.5 per cent of the total. The forecast for 2016 is of further growth.

The US has been the main market driving international growth for Maina. Besides classic panettone and pandoro, from this year the product offer also includes a chocolate chip panettone, featuring dark chocolate.

In Mexico, the Italian company is also set to double growth on 2015, thanks mainly to a distribution deal with retailer Walmart. New distribution deals in Canada have bumped up the presence of Maina products on store shelves by 15 per cent.

Sales in Europe are also very encouraging, mainly in the UK, Belgium and Switzerland.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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