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Barry Callebaut And Garudafood Announce Distribution Partnership For Indonesia

Chocolate maker Barry Callebaut Group has announced the appointment of PT Sinarniaga Sejahtera, a subsidiary of PT Garudafood Putra Putri Jaya Tbk, one of the largest food and beverage companies in Indonesia, as its distributor for Van Houten Professional sustainable compound chocolate products in Indonesia.

The move will see Garudafood distribute the compound chocolate range of the Van Houten Professional brand to bakeries, chocolatiers, and home bakers in the country

Existing Relationship

The agreement is an extension of the existing relationship between the two groups, which was first established in 2015 and currently focuses on an industrial supply of compound chocolate through two chocolate factories in Indonesia, located in Gresik, East Java and Rancaekek, West Java.

Both parties hope the collaboration will lead to a growth in the compound chocolate market in Indonesia, Barry Callebaut said in a statement.

Shuo-yen Choo, managing director chocolate Indonesia and vice president for food manufacturing in Southeast Asia for Barry Callebaut, said "partnering with Garudafood will once again allow us to team up with a leader in one of the most vibrant economies in Asia Pacific and gain a strategic foothold in Indonesia which, continues to offer growth even in these unprecedented times."

The implementation of this agreement will start immediately and these products will be commercially available in the market around March this year. The parties agreed not to disclose any further terms of the agreement.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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