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Beiersdorf Sees Organic Group Sales Rise 3.2% In 2016

Beiersdorf, the maker of Nivea, has reported an organic sales increase of 3.2% for full-year 2016. In nominal terms, sales rose by 1.0%, to €6.752 billion.

Its Consumer segment saw an increase in organic sales of 3.3%, with sales growth reported ‘in all regions’, the firm said.

“2016 was another successful year for Beiersdorf. We continuously improved in the course of the year and delivered a strong fourth quarter,” said Stefan F. Heidenreich, CEO of Beiersdorf AG.

“The sales increases and market shares achieved are proof of our high competitiveness, the strengths of our business model, and the attractiveness of our products and innovations. We look ahead to 2017 with cautious optimism.”

Beiersdorf’s three core brands, Nivea, Eucerin, and La Prairie ‘all contributed to the increase in sales,’ it said.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.

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