Beiersdorf: latest retail news and insights | ESM Magazine

Beiersdorf Raises 2024 Sales Guidance After Strong First Quarter

German skincare company Beiersdorf has raised its 2024 sales guidance, citing a strong first-quarter for its Nivea brand in all regions.

Beiersdorf Reports ‘Record’ Sales Of €9.5bn In FY 2023

Skincare company Beiersdorf has reported double-digit organic sales growth of 10.8% in its financial year 2023, to a 'record high' of €9.5 billion.

Beiersdorf Proposes To Increase Dividend, Announces Share Buyback Programme

Skincare company Beiersdorf plans to increase dividend payment following positive performance by the business in recent years.

Beiersdorf Reports Double-Digit Sales Growth In First Nine Months

Beiersdorf has reported organic sales growth of 11.2% year on year to €7.3 billion in the first nine months of its financial year.

Top 20 Most Popular Personal Care Brands In Europe

ESM explores the top 20 most popular personal care brands in Europe, as outlined by Kantar's Brand Footprint data for 2022.

Beiersdorf Inaugurates Production Plant In Leipzig

Beiersdorf has inaugurated its new production plant in Leipzig in the presence of the minister president of Saxony, Michael Kretschmer, and the mayor of Le...

Nivea Maker Beiersdorf Opens New Corporate Headquarters

Beiersdorf, the maker of Nivea and Eucerin, has announced the opening of a new corporate headquarters in Hamburg.

Nivea Boosts Beiersdorf Performance With Double-Digit Sales Growth

Beiersdorf has raised its annual forecast for organic sales a second time this year, after its core brand Nivea and high sunscreen demand drove double-digi...