Brands: latest news, insights and analysis | ESM Magazine

‘Woke-Washing’: Are Big Brands Cashing In On Social Activism? Analysis

With discussion around the likes of equality and diversity becoming more prevalent than ever, retailers and consumer goods firms are eager to get involved...

Unilever Sees Turnover Down 1.6% Due To Spreads Disposal

The disposal of its spreads business last year has led Unilever to post a 1.6% decrease in turnover in the first quarter of its financial year, to €12...

Global Firms Commit $1bn To Tackle Plastic Waste

A collection of 30 multinational firms, including Henkel, ExxonMobil and Procter & Gamble, have together pledged $1 billion to help end plastic was...

Jope Appointed New Chief Executive At Unilever Following Polman Retirement

Alan Jope, the current president of Unilever’s Beauty & Personal Care division, has been appointed the company’s new group chief execut...

Crisp Brand Tayto Tops For Irish Ex-Pats, Study Finds

Potato crisp brand Tayto is the product ‘most missed’ by Irish consumers when they venture abroad, a new study has found. The ‘Diaspor...

Exploring The 'Game Of Love' Between Consumers And Big Brands With Accenture

Are consumers really falling out of love with big brands? The answer is more complicated than you might think. ESM spoke to John Zealley and Oliver Wright...

Kaufland Removes Unilever Products From Shelves In Pricing Spat

Retailer Kaufland has announced that it has removed around 480 Unilever products from its shelves in Germany, in a pricing dispute that echoes the spat bet...