Danish brewer Carlsberg Group has produced and released a video telling the story of its near-40,000 employees.
The video features Carlsberg’s employees around the world sharing their everyday lives and their favourite beer-related moments.
The video's production commenced in January, prior to the COVID-19 pandemic, and continued until May, with employees more than 30 of the group’s markets participated in the production.
Unlike traditional corporate videos, the new video comprises of footage shot by the employees.
Commenting on the film vice-president of corporate affairs at Carlsberg Group, Christian Wulff Søndergaard, said, “We want to illustrate who we are with authentic recordings reflecting the diversity of our people enjoying our brews”.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Elizabeth Schroeder. Click subscribe to sign up to ESM: The European Supermarket Magazine.