C&C Group Announces Distribution Partnership With CBD Brand Trip

By Dayeeta Das
Share this article
C&C Group Announces Distribution Partnership With CBD Brand Trip

Dublin-based C&C Group has entered into a distribution partnership with the UK-based CBD drinks brand, Trip.

The partnership will see the Bulmers maker distribute Trip’s CBD products across the UK as its aims to meet the ever-growing demand among consumers for functional alcohol alternatives.

Clara Shand, commercial director at C&C Group said, "Our new partnership with TRIP CBD is an exciting next step in increasing our range of no and low partners. Trip has revolutionised the low and no space as the leading CBD brand in Europe.

"Its stylish packaging and innovative marketing campaigns have led to fantastic growth in the UK, and we can’t wait to work together to drive distribution of Trip."

A Growing Category

With one third of pub visits now alcohol free, according to a report by KAM Insights, the partnership between C&C Group and Trip marks an investment into the growing category of no- and low-alcohol beverages.


By 2025, the UK CBD market is expected to be worth £1 billion (€1.15 billion), up from an estimated value of £690 million (€790.6 million) in 2021, a separate study by the Association for The Cannabinoid Industry has unveiled.

"Trip has proven success in the UK nationwide as an elevated and truly functional alcohol alternative," added Olivia Ferdi, co-founder of Trip.

"As the category leader with 89% of the market share of UK CBD drinks, C&C is the natural partner to deepen our work in the on-trade, partnering with their best-in-class expertise and reach."

© 2022 European Supermarket Magazine. Article by Dayeeta Das. For more A Brands news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.