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Coca-Cola North America Realigns Leadership Team

Published on May 11 2017 12:50 PM in A-Brands tagged: Coca-Cola / Soft Drinks / New appointments / North America

Coca-Cola North America Realigns Leadership Team

Following the retirement of Hendrik Steckhan, Coca-Cola North America (CCNA) has reorganised its leadership team.

It does so with the goal of ‘simplifying our structure as we continue to build on our great momentum’. All the changes to personnel are effective immediately.

Position Changes

Stuart Kronauge will has been named the new Business Unit President of USA Operations and Senior Vice President of Marketing. He will continue to be responsible for both Brand Marketing and Strategic Marketing.

Jim Dinkins will become the new president of the Minute Maid Business Unit, and he will also continue to lead National Retail Sales.

Allison Higbie is now VP of Minute Maid and Simply and will be promoted to VP-GM, Juice. In addition to her current marketing role, she will also be responsible for Juice Strategy, Juice Innovation and Minute Maid Commercial organisations.

Former president of the Minute Maid Business Unit, Melvin Landis, is moving to Atlanta to take on a new position as SVP Business Transformation for CCNA. After two years working in Minute Maid, Landis will lead a new initiative to focus on all aspects of CCNA effectiveness and efficiency.

The other members of the CCNA Executive Leadership Team remain the same.


Sandy Douglas, President, Coca-Cola North America, said “CCNA will play a critical role as The Coca-Cola Company continues its transformation into a growth-oriented, consumer-centred total beverage company

“The changes announced today will help us continue to excel in a marketplace that is fast-changing, highly complex and filled with great opportunities.”

Coca-Cola previously announced several senior leadership appointments to facilitate structural changes within the company back in March.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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