Eroski and the Rosa Tomato Association of Barbastro have signed an agreement for the marketing and promotion of the pink tomato of the Barbastro region.
The agreement between the two groups falls in line with the Spanish retailer’s commitment to promote locally produced food.
The cooperative will identify the National Quality Mark 'Tomato Rosa de Barbastro', including the name of the area, town and plot on its label, as well as the identification of the autonomous community (depicted by the flag of Aragón) and the logo identifying the product.
Pilar Cristóbal, director of Eroski in Aragón, said, “The commercial policy of Eroski promotes an agri-food sector based on the diversity of its productive fabric as a key element for its sustainability and its contribution to employment, economy, culture and landscape."
Eroski said that it sold 22,000 kilos of pink tomatoes last years in the Aragón region.
Director Cristóbal added, "For this first year of collaboration, we are committed to the sale of 50,000 kilos. In 2019, we would like to join our brand Eroski Natur with the Tomato Rosa de Barbastro brand, following the policy of our Natur brand, to look for the best quality products for their flavour and freshness with Designations of Origin, PGIs or Quality Brands, as is this case.”
President of the Association of Horticulturalists of Alto Aragón, Esteban Andrés Soto, added, “The signing of this agreement with Eroski is a pioneer and is for us to take another step in the main mission of this association is the promotion and development of Tomato Rosa de Barbastro, a well-known product and appreciated for its quality in this area.”
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine