Italian Confectioner Venchi Plans To Expand In Asia

By Steve Wynne-Jones
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Italian Confectioner Venchi Plans To Expand In Asia

Italian gourmet chocolate maker Venchi plans to expand in Asia using the financial support it has just received from the government, the company has said.

Italy's internationalisation agency SIMEST has invested €4 million in Venchi's Hong Kong subsidiary to help it roll out its 2019-2023 expansion plan.

In addition, SACE has guaranteed a €4.5 million loan issued to Venchi by Italian bank UniCredit.

Store Expansion

Venchi, which sells pralines and ice creams, wants to double its stores in the next five years to 200, opening single-branded shops in Asia, especially in Japan and China.

Last year, Italian food sold in China reached a total value of €407 million, up 17% from the previous year, according to official data.


Food exports are expected to grow on average 9% a year between 2019 and 2021, Italian export agency SACE says.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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