Italian food firm Granarolo has announced a new long-term sustainability strategy, under the title #bontàresponsabile (responsible goodness).
The company announced the new commitment as it unveiled new packaging for its fresh milk, which uses 16% less plastic than its previous one-litre package, as well as using 25% rPET.
Its 500ml packaging will use 10% less plastic, while its 1.5-litre reference will use 11% less plastic.
A new 'pressure' cap will replace the traditional screw cap, the company said, further reducing its plastic usage and enabling the business to meet the demands of the EU Directive on disposable plastic.
The #bontàresponsabile positioning will be represented by a graphic emblem on packaging; a four-leaf clover which features both the firm's 'G' logo as well as the four pillars of Granarolo's sustainability strategy.
The company is seeking to optimise its packaging in order to save around 3,800 tonnes of CO2 over a four-year period (2018 to 2021) and by a further 2,500 tonnes in the period 2021 to 2023, by reducing the use of plastic as well as using alternative materials.
In addition, Granarolo is also seeking to increase the shelf-life of products, and recover used packaging where possible.
Granarolo, which sources its dairy products from more than 600 farmers across Italy, is also seeking to implement more animal welfare measures at farm level, by raising the minimum standards permissible.
Last week, Granarolo reported 19% growth in full-year net profit, to €15.8 million, while consolidated revenue dropped 3% year-on-year to €1.28 billion, due to reduced sales in the HoReCa and foodservice channels.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine