L’Oréal Professionnel has released a new app which assists the cosmetic company’s clientele with hair styling.
The app, Style My Hair, brings its users into a virtual hairdresser’s. It indicates the L’Oréal products ideal for maintaining or achieving a certain hairstyle, boosting the brand presence in the process.
It allows one to 'adjust the hair around your face, as well as the colour effects for that perfect look,' the company stated.
Users can 'benefit from professional expertise by selecting your face shape and get the recommended haircut to suit you', as well as having the option to search through 'countless haircuts, hair styles, professional hair colours and effects'.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.