Nestlé Cereals has announced the launch of KitKat Cereal, which will be available at major retailers in the UK and Ireland from mid-April.
The newest addition to the Nestlé Cereals’ portfolio is made with a milk chocolate flavoured coating and is a source of five vitamins, calcium and iron, the food giant added.
Created in partnership with the chocolate development team, Nestlé says the cereal will be a 'delight to loyal KitKat fans'.
"We’re delighted to announce the partnership between Nestlé Cereals and KitKat," said Sarah Fordy, head of marketing at Cereal Partners UK & Ireland.
"This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.”
In January, Nestlé announced the launch of KitKat Bites with Lotus Biscoff, and the nationwide rollout of KitKat Vegan.
Furthermore, KitKat 4-Finger Caramel single bar (41.5g) was made available nationwide from February, this will be followed by a multipack of 4 x 41.5g bars from 1 April.
A new-look for the KitKat Dark (single 41.5g bar) was also relaunched with a new recipe and packaging. The new-look KitKat Dark was made available in a wide range of retailers from February.
“We are delighted to introduce new and revamped flavours across our range of products," said Callum Smith, KitKat assistant brand manager.
"Whether it’s a 2-Finger KitKat Caramel with a cup of tea mid-afternoon, or KitKat Bites and a boxset on a cold winter evening, there is something for everyone to enjoy. We predict 2023 will be the best year for breaks yet!”
© 2023 European Supermarket Magazine – your source for the latest A-Brands news. Article by Robert McHugh. Click subscribe to sign up to ESM: European Supermarket Magazine.