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Nivea Maker Beiersdorf Opens New Corporate Headquarters

By Steve Wynne-Jones
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Nivea Maker Beiersdorf Opens New Corporate Headquarters

Beiersdorf, the maker of Nivea and Eucerin, has announced the opening of a new corporate headquarters in Hamburg.

The group's new Beiersdorf Campus, located on the newly renamed Beiersdorfstrasse in the city, was formally opened by CEO Vincent Warnery (pictured) and labour director Nicola Lafrentz alongside Hamburg’s Senator for Business and Innovation, Dr. Melanie Leonhard.

'Entrepreneurial Roots'

“In constructing this Campus, we are clearly and proudly embracing our entrepreneurial roots," Warnery commented. "We have invested €250 million in the city where our success story as the inventor of modern skin care began 141 years ago.

“The Campus offers our employees the ideal space for exchange, inspiration and the development of new ideas in state-of-the-art workspaces – and thus the foundation for long-term success and further growth.”

The Beiersdorf Campus covers some 51,000 square metres, and will house around 3,000 employees.

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It was designed by Hamburg-based architectural firm Hadi Teherani Architects, with Ippolito Fleitz Group responsible for the interior design.

The campus features a number of 'collaboration and communication spaces', including a number of themed meeting rooms spread across the second floor. Existing buildings, such as the Skin Research Center, which opened in 2004, are also incorporated into the design, and are accessible by a series of bridges.

In August, Beiersdorf reported that first-half sales grew 12.3% from a year earlier, to €4.9 billion.

WELL Standard

The building was developed in accordance with the WELL standard, which focuses on the health and well-being of employees, while it is also set to be awarded the LEED standard, which recognises sustainability in building design.

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“Our aspiration was to design the new working environment according to the needs and wishes of our employees," said Lafrentz.

"They played a key role in shaping this Campus even before it was completed. That is how the Campus has become what it is today. In the last few weeks, I was able to personally accompany many of our employees as they moved in: We are delighted with the overwhelming response that we have received."

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