Orange juice is now the most-loved juice within the European Union, with an average consumption of 7.4 litres per person, a new study has found.
The study found that orange juice has overtaken apple juice for the first time in six years.
Multivitamin fruit juice and grape juice are rated third and fourth in terms of popularity, while vegetable juices and nectars were also able to increase their popularity.
Germany has been the European country with the highest consumption of fruit juice for many years now, the study found.
In 2018, the average German consumer drank 31.5 litres, followed by Norway (23.1 litres) and Austria (21.8 litres). This compares to a European average of 18.3 litres per person per year.
Moreover, Germany boasts the highest number of fruit juice producers in the world, which are increasingly focusing on sustainability.
“Last year, we were able to maintain our position as one of the world’s largest fruit juice markets,” commented Klaus Jürgen Philipp, the president of the Verband der deutschen Fruchtsaft-Industrie (VdF). “Industry sales came to €3.53 billion and production volume rose to four billion litres in 2018.”
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Jana Zimmermann. Click subscribe to sign up to ESM: European Supermarket Magazine.