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Sanpellegrino Rolls Out New Zero-Sugar Drinks In The US

By Branislav Pekic
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Sanpellegrino Rolls Out New Zero-Sugar Drinks In The US

Italian beverage company Sanpellegrino has launched a new line of zero-sugar sparkling drinks in the United States.

“At Sanpellegrino, we take pride in crafting our Italian sparkling drinks with real fruit juice from fruits grown in the Mediterranean," commented Sara Mayer, senior marketing manager at Sanpellegrino. "We offer fans authentic flavours that evoke La Dolce Vita – the Italian art of living a life of simple, everyday pleasures."

Sanpellegrino Zero Sugar Drinks

Crafted with juice from Italian fruits, the range of zero-sugar beverages is available in four citrus flavours: Blood Orange, Lemonade, Peach & Clementine, and Pomegranate & Orange.

Each 330 ml can contains one to four grams of natural sugar and around 20 calories (although this varies according to flavour).

Commencing January 2024, the zero-sugar drinks will initially be available at Costco stores, before being rolled out to other US retailers. They will be available for a suggested retail price of $6.99 (€6.39) per six pack.

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Sanpellegrino Zero Grams Added Sugar Italian Sparkling Drinks join the brand's classic range of five Mediterranean flavoured beverages Aranciata Rossa, Limonata, Melograno & Arancia, Aranciata, and Pompelmo.

2022 Annual Performance

The Italian mineral water and sparkling drinks producer reported a 10.8% year-on-year increase in turnover to €973 million in its financial year 2022.

The positive performance was achieved despite tensions in its production and logistics chains, as a result of geopolitical challenges, the company noted. A 'strong' recovery in the out-of-home channel (+25.8%) was one of the factors driving its growth, according to the company.

International sales, which accounted for 65% of the group's turnover, increased by 16.6% to €629 million.

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