Speciality Foods Association And SIAL Paris Strike Deal To Highlight Innovation
Two leading speciality food shows, SIAL Paris and the Specialty Food Association’s Summer Fancy Food Show, have agreed to feature each other's award-winning products at their respective shows.
The move is an agreement between the two to highlight innovation in speciality food, presenting buyers from the top retailers with the best that the two shows have to offer.
The Specialty Food Association's 'sofi' Awards (specialty outstanding food innovation) and SIAL Paris's Food Innovation Awards display the best in speciality products, such as chocolate, cheese, olive oil, natural and organic foods, and more.
At the 2016 Summer Fancy Food Show, taking place at the Javits Center in New York from 26 to 28 June, a showcase will present the ten innovative food products selected for SIAL Food Innovation Awards at the SIAL shows in 2014, 2015 and 2016.
During SIAL Paris 2016, from 16 to 20 October in Paris Nord Villepinte, winners of the Specialty Food Association’s 2016 sofi Awards will be showcased in a dedicated display featuring 28 outstanding products.
“For years, SIAL has been inspiring attendees by providing food for thought by showcasing product innovation in all its guises, and by spotlighting food trends from around the world,” said Nicolas Trentesaux, SIAL network director.
“It is logical to join forces with the Specialty Food Association’s Summer Fancy Food Show and sofi Awards, in hopes that we will both inspire our respective clients and partners.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by John Golden. To subscribe to ESM: The European Supermarket Magazine, click here.