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A-Brands - Soap

Firm That Spurred Soap Operas In UK Has Drama Of Its Own

Its 1950s ads interrupting broadcasts of much-loved TV shows helped popularise the phrase “soap opera.” These days PZ Cussons is caught up in a...

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Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days