Sojasun, the Breton company specialising in soybean-based products, has initiated a new marketing campaign.
The promotional material, designed by the advertising agency Windreport, places great emphasis on the suitability of the firm's product lines for athletes, and people who are active generally. It has been named "Les Athlètes du bien être" (literally "The Athletes of Wellbeing").
Sojasun, known as a company that encourages active lifestyles, belongs to the group Triballat Noyal. In a press release, it stated "Les Athlètes du bien-être by Sojasun is for people practicing all sports, from amateurs to professionals, as well as those who believe sport + nutrition = wellbeing."
The programme is endorsed by François Gabart, the famous French yacht racer.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly
