UK Sugar Tax Had Minimal Effect On Consumer Behaviour: Nielsen

By Steve Wynne-Jones
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UK Sugar Tax Had Minimal Effect On Consumer Behaviour: Nielsen

The introduction of a new levy on sugar has had little impact on consumer behaviour in the UK, according to a report by market research firm Nielsen.

Some 62% of UK shoppers claim to have not changed their consumption behaviour 'in any way' following the introduction of the sugar tax, Nielsen says. Just 20% of respondents said they were checking sugar content on packages more frequently since the tax has come into effect.

Though 11% of surveyed shoppers had stated they would stop drinking sugary soft drinks prior to the tax, this number has since fallen to 1% after the introduction of the sugar tax.

The number of those that said they would continue to buy these drinks actually grew, from 31% in February to 44% in June.

Since the introduction of the sugar tax, 69% of respondents agree that it should be expanded to confectionery and biscuits, according to the Nielsen data.


The introduction of a UK sugar tax follows initiatives in other markets, from Greece to France and Australia in the last few years, both introduced by the industry itself or as a result of a new piece of legislation.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Matthieu Chassain. Click subscribe to sign up to ESM: European Supermarket Magazine.

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