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Drinks

Barry & Fitzwilliam Crafts Brewdog Partnership

Irish drinks distributor Barry & Fitzwilliam has announced a new partnership with Scottish craft beer brewers Brewdog, effective 1 January 2018.

Brewdog, which was founded in 2007 by James Watt and Martin Dickie, only 24 at the time, has since grown into the UK’s most successful international craft beer business.

With eye-catching beer names such as ‘Punk IPA’, ‘Dead Pony Club’, ‘Jet Black Heart’ and ‘5am Saint’ the brewers have made their mark in pubs and bars around the world.

The brewing company also drew attention with its ‘Equity for Punks’ crowdfunding platform, which now counts over 60,000 investors globally, who have collectively contributed £50 million.

Eyes On The Dublin Prize

Having exported to Irish bars and retailers for a while, the brewer says it is currently scouting for a location for a bar of its own in Dublin.

“Once established, Brewdog will continue brewing beers that resonate heavily with chosen styles and flavour of the local audience,” the brewing company said.

“The addition of the Brewdog brand to our portfolio will give our customers an unrivalled choice of craft beers both domestic and international,” said Michael Barry, managing director of Barry & Fitzwilliam.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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