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Italian Sparkling Wine To Dominate Festive Season Sales: Report

Published on Dec 16 2020 11:28 AM in Drinks tagged: Italy / sparkling wine / Paywall / ISMEA / World News / UIV

Italian Sparkling Wine To Dominate Festive Season Sales: Report

Italy is expected to maintain its leading position in sparkling wine sales in the festive season this year, with sales set to be up in volume but down in value.

According to data released by theĀ Wine Observatory of the Italian Union of Wines (UIV) and ISMEA, shoppers will spend less on top of the range products, including Champagne, with increased take-up of more accessible products.

Around 273 million bottles of Italian sparkling wine are expected to be sold globally (up 1.3% year-on-year), including 74 million in Italy ( down 2.3%).

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