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Fresh Produce

Pink Lady® Invigorated By Fruit Logistica

By Publications Checkout
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Pink Lady® Invigorated By Fruit Logistica

Pink Lady® Europe’s participation in Fruit Logistica had a very favourable outcome, with a significantly high number of people visiting the group's stand.

The meeting also enabled the company to strengthen business relationships, notably with overseas partners.

Pink Lady® took the opportunity afforded by Fruit Logistica to announce its encouraging mid-season results.

Pink Lady® has an estimated volume of over 178,000 tonnes, the equivalent of last year, in contrast to the overall market, which has seen a 22% drop in Europe.

This is coupled with superb quality, meaning that the group is able to confirm its objective of increasing market share this season.

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Growth Markets

Excellent performance is anticipated this season, with Pink Lady®’s overall volume up by 15%, compared to the same period in 2016/17.

Growth markets include Sweden (+46%), Germany (+31%), the Netherlands (+23%), France (+21%), Italy (+17%), Spain (+1°%) and Belgium (+9%).

On top of this, the group has developed the PinKids® range, dedicated to children, which has been bolstered by a new marketing licence this season – Despicable Me 3 – and has recorded even higher growth in volume than the Pink Lady® brand, increasing by 18%.

Pink Lady® will be forging ahead this season and continuing to strengthen its trade-marketing dynamic and communication investments in order to meet its priority objective: to appeal to new consumers.

© 2018 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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