Online Sales Of Beverage Alcohol On The Rise: IWSR
In 2018, e-commerce accounted for 1.8% of the value of all alcoholic drinks sold across the globe, a new study has revealed.
The IWSR Drinks Market Analysis report found that wine has harnessed the power of this medium most effectively, compared with other alcoholic beverages.
Sales of wine through digital channels amounted to US$8 billion (€7.12 billion) in 2018, accounting for 3.6% of the value of all wine sales.
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