Eroski Increases Purchase Of MSC-Certified Fish In First Half
Spanish retailer Eroski has said that its purchase of Marine Stewardship Council-certified sustainable seafood rose to more than 789.5 tonnes in the first half of the year.
This includes 313 tonnes of sustainable anchovy sourced from the Bay of Biscay and more than 360 tonnes of Skrei cod, the company said, adding that its sustainable marketing approach forms part of its new ‘Contigo’ concept.
“This international certification is a guarantee that fresh fish with a blue ecolabel comes from sustainable fisheries with guaranteed traceability, and demonstrates our commitment to our customers to offer new options for healthier and more responsible products,” said Alejandro Martínez Berriochoa, director of health and sustainability at Eroski.
The Marine Stewardship Council has also teamed up with Eroski to educate and raise consumer awareness about the need to protect and safeguard marine resources, as well as collaborating on a training exercise for some 2,160 Eroski staff members who man fish counters in the retailer’s stores.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.