Meal-Kit Firm HelloFresh Lowers Expectations For Full Year
German meal-kit delivery firm HelloFresh has said that it no longer expects to break even in the fourth quarter of this year as it plans to invest margin profits to support growth.
HelloFresh added it now planned to achieve such break-even on adjusted earnings before interest, taxes, depreciation and amortisation (AEBITDA) basis during the course of 2019.
It follows other companies across the online takeaway and meal-kits sector such as Delivery Hero, who decided to shelve profitability targets this year and spend heavily in order to gain greater market share.
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