Wine Sales In Portugal See Growth In 2017
Portuguese wine sales grew by 8% in bars and restaurants in 2017, and by 4% in the retail channel, according to data from Nielsen.
Bottled wine and bag-in-box wine continue to dominate the country's market, with 42.5% and 39.6% share of sales, respectively.
Although all types of wine showed growth this year, sales of national wine were up by 7%, representing a "positive dynamism" for the Portuguese economy, according to Manuel Carvalho Martins, new business development manager at Nielsen Portugal.
The demand for more expensive products in the bottled wine segment has led to an increase in average market prices. Price growth has come from the retail sector, while there has been a slight drop in prices in on-trade.
In the restaurant channel there has been a greater demand for bottled wine from the regions of Douro, Minho and Tejo, while in the off-trade market, the fastest growing regions are Lisbon, Dão and Setúbal.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine