Private Label - Asda

Asda Offers Private-Label 'Progrigio' To Ease Prosecco Price Hike

UK retailer Asda is launching a private-label mix of prosecco and Pinot Grigio, christened 'Progrigio', due to recent reports that the fizzy favourite will...

Asda Introduces Private Label 'Slimzone' Line

UK retailer Asda has added a new diet-conscious private label brand, Slimzone, which features a range of frozen meals and meat products which are free to c...

Four Top UK Supermarkets Pledge To Remove Microbeads From Own-Brand Products

Britain's top four supermarkets have pledged to remove ‘toxic microbeads’ from their own-brand products, amid growing pressure over the damage...

Asda Budget Red Wine Awarded 'Best In Show' At Wine Awards

Asda's La Moneda Reserva Malbec, from Central Chile, was awarded this year's Best in Show in the 'Single-Varietal Red Under £15' category at the Deca...

'Wonky Veg' A Big Hit For Asda

Asda has sold more than 160 tonnes of its misshapen or 'wonky' vegetables since its launch in February. The Wonky Veg boxes, which were introduced in a...

Asda In Talks With Private Label Suppliers To Reduce Product Prices

As part of its objective to have its private label products’ price-points only five per cent above those of Lidl and Aldi (at present they are about...

Arla Foods Signs Three-Year Supply Deal With Asda

Arla Foods has entered a new three-year contract with Asda, allowing the retailer to source over 1.5 billion litres of milk from the dairy cooperative to f...

Private-Label Wine Triumphs At International Wine Challenge 2015

Supermarkets' private-label wines collected a plethora of awards in the 'value' section of the UK International Wine Challenge 2015, winning in 12 of the 1...

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Asda Launches Own-Label Christening Range

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