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Private Label

Private-Label Wine Triumphs At International Wine Challenge 2015

Supermarkets' private-label wines collected a plethora of awards in the 'value' section of the UK International Wine Challenge 2015, winning in 12 of the 15 categories in which they took part, as reported by thegrocer.co.uk.

Tesco was the most successful grocer, winning in four individual categories. Tesco finest* Dessert Semillon won IWC Great-Value Sweet Under £10; Tesco finest* Vintage Grand Cru Champagne won IWC Great-Value Sparkling Under £25; Tesco finest* Chablis won IWC Great-Value White Under £15; and Tesco finest* Sancerre Rosé won IWC Great-Value Rosé under £12.

Winemakers' Selection by Sainsbury's Blanc de Blancs Brut won IWC Great-Value Sparkling between £12 and £20; Sainsbury's Taste the Difference Châteauneuf-Du-Pape won IWC Great-Value Red Under £15; and Sainsbury's Taste the Difference Côtes du Rhône Villages won IWC Great-Value Red under £7.

Asda's Asda Extra-Special Asti won IWC Great-Value Sparkling under £12, and its Asda Extra-Special El Mesón Gran Reserva won IWC Great-Value Red between £7 and £12.

Aldi The Exquisite Collection Clare Valley Riesling was the winner of IWC Great-Value White under £7.

Wines are eligible for this competition if they won either a gold or silver medal at the 2015 International Wine Competition. Each wine must have 100,000 bottles in circulation in the UK, though only 60,000 are required for sparkling wines, and only 6,000 for fortified and sweet wines.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. 

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