Aldi Ireland 'Triples Annual Spend with Irish Suppliers' Amid Bumper Sales Growth
Published on Sep 18 2012 10:23 AM in Retail
Aldi Ireland has launched a new marketing campaign, which focuses on its 'buying Irish' credentials, after growing its total sales by 25.2 per cent in the past year. The 'Love Ireland, Like Aldi' campaign, which commenced recently on television and in the press, will emphasise its use of Irish suppliers.
The discounter says it has tripled its annual spend on Irish products over the past five years, and that over 50 per cent of all grocery sales at Aldi's Irish arm are now generated on products bought from Irish suppliers.
“We have pursued our new ‘Love Ireland, Like Aldi’ advertising campaign as we want to showcase to our customers the strong relationships we have built with Irish suppliers," a spokesperson for Aldi Ireland said, "and emphasise that our product range features authentic award-winning Irish products, supplied by local Irish farmers and producers. We firmly believe our focus on offering consumers brand quality Irish own-brand products at consistently low prices has been a key element of our success.”
The advertising campaign centers on a selection of Aldi's Irish suppliers, filmed on location at their farms and production facilities. (18 Sept)
© 2012 - ESM: European Supermarket