Dutch retailer C1000 has relaunched its 'legendary' loyalty package scheme, which allows customers to trade tokens for a hamper of products worth over €43.
The package consists of 21 household staples such as coffee, Mars bars, detergent and pasta sauce. Significantly, most of the products in the hamper are branded: Lipton, Grand Italia, Vanish, Ruby and Mars all feature in the package.
C1000 customers receive the hamper in exchange for a full card of 40 stamps, with one stamp representing €10 worth of shopping. The scheme, which relaunched on 4 September, will run until 22 October at C1000 stores. Full loyalty cards can be redeemed until Tuesday, 29 October.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
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