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Carrefour Italia Launches 'Be a Super Hero' Initiative

Published on Oct 1 2017 12:00 PM in Retail tagged: Italian retail / Carrefour Italia / Carrefour Italy

Carrefour Italia Launches 'Be a Super Hero' Initiative

Carrefour Italia has launched its ‘Be a Super Hero’ campaign, which aims to raise money for non-profit organisations that help children.

As part of the campaign, which began on 11 September and ends on 5 November, customers collect stamps when they spend €20 in-store or online. There will be certain products available at stores that will earn customers extra stamps, and they can also earn a stamp when purchasing at least 20 litres of fuel at Esso.

Each stamp allows customers to vote for their organisation of choice on a designated page on Carrefour Italia’s website, and be in with a chance to win Justice League characters from DC Comics.

At the end of the campaign, Carrefour will donate €500,000 to the organisation that receives the highest number of votes.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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