Court Injunction Prohibits Dunnes From Referencing Aldi In Advertising
Aldi Ireland has obtained a High Court injunction prohibiting rival Dunnes Stores from referencing the discounter in its advertising in the future.
The injunction follows the Court’s recent judgment in relation to misleading comparative advertising, in which Dunnes incorrectly compared its prices to those of Aldi.
In its judgment the court held that 'members of the public and consumers at Dunnes Stores have been misled by the advertisements in which Dunnes Stores purported to compare their products with those of Aldi in a misleading manner.
'It is therefore in the public interest to ensure that customers of Dunnes Stores are not so misled in the future.'
Commenting on the decision, Aldi Ireland's Group Buying Director, Finbar McCarthy said, "The Court’s decision that an injunction will be granted will provide greater protection to consumers against misleading comparative advertising into the future”.
© 2015 - Checkout Magazine by Stephen Wynne-Jones