Absolut
Pernod Ricard To Focus On ‘Brand Quality’, Push Absolut Elyx
Pernod Ricard has said that it will make an effort to reverse the falling figures of its vodka brand Absolut, by pushing the high-end Absolut Elyx, as well...
Pernod Ricard To Cut Costs As Distiller’s Top Two Brands Suffer
Pernod Ricard SA, the world’s second-largest distiller, plans to cut costs by 400 million euros ($446 million) after sales of its top two brands, Abs...
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