Brands: latest news, insights and analysis | ESM Magazine

L'Oréal Posts Strong Fourth Quarter, Boosted By Premium Brands

L'Oréal SA’s high-end cosmetics such as Lancome Monsieur Big mascara came through again over the holidays. Fourth-quarter revenue rose 5.5...

Italians 'More Willing' To Spend On Luxury Food Products

Italian consumers, particularly those aged 35-54 years, are now more willing to spend more on luxury and exclusive products, including food, a study has fo...

Unilever Sees Spurning Of Global Brands Spread Beyond Asia

The tide is turning against multinational brands, which have been losing market share to local products not just in Asia’s emerging markets but also...

Nestle, L'Oreal See Easy Money Era Killed Off By Asian Brands

Nestle SA is losing buzz to an Indonesian coffee brand famous for brewing civet-cat feces, and L’Oreal SA is losing face to a Chinese skincare brand...

Study Suggests That Brand Preference Can Affect Relationships

Preferring different brands can affect relationship compatibility more than shared interests or personality traits, according to new research published in...

P&G CEO Faces Crisis Over Whether Brand Empire Is Still Too Big

David Taylor, a company man at Procter & Gamble Co. who spent decades working his way up the corporate ladder, is now confronting his biggest chall...

Unilever Can't Breathe Easily After Fending Off Kraft: Gadfly

Unilever has had a wake-up call from Warren Buffett and Brazilian billionaire Jorge Paulo Lemann. That isn't a pleasant place to be. The Anglo-Dutch con...

Unilever Falls As Slow Start Casts Pall Over Consumer Sector

Unilever shares fell after saying it will get off to a slow start in 2017, casting gloom over the European consumer-staples industry as the sector’s...