Bridgethorne

Understanding Data Key To Exploiting Retail Media Opportunities: Analysis

By knowing how to scrutinise data provided by retailers and drawing insights from it, FMCG suppliers can create a more effective bridge between marketing a...

How Retailers And Suppliers Can Negotiate Effectively In A Crisis

As price rises pitch retailers and suppliers at loggerheads, the ability to negotiate constructively is vital, says Bridgethorne's Gina Overton.

Sainsbury's 'Future Brands' Initiative Offers Opportunity To Gauge Brand Effectiveness

Sainsbury's 'Future Brands' initiative, which has now gone in-store with the rollout of standalone 'Taste The Future' installations, offers smaller, up and...

British Consumers Turning To Premium Teas In Large Numbers, Study Finds

Tea is one of the most consumed beverages in the UK, and according to a study by category management firm Bridgethorne, consumers are increasingly seeking...

Success Of Gluten-Free Beer Shows Consumers Are Hungry For Specialist Products: Analysis

Big brands are missing the opportunity to capitalise on specialist diets, category management specialists Bridgethorne have said in a new report. The gr...

Retailers Should Focus More On Single-Portion Meals: Bridgethorne

Shopper-marketing firm Bridgethorne has called on more retailers to address the needs of single-person households, following the announcement that Tesco is...

Suppliers Need To 'Think More Like Retailers', Study Suggests

A new study has suggested that FMCG suppliers need to adopt a new strategy to develop new, mutually beneficial relationships with retailers in a rapidly ch...

Supermarkets’ Strong Online Performance Increases Pressure On Suppliers To Up Their eCommerce Game

The strong online performance of the retail multiples over the Christmas period has reinforced the need for suppliers to up their eCommerce game or risk mi...

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Bridgethorne

Understanding Data Key To Exploiting Retail Media Opportunities: Analysis

How Retailers And Suppliers Can Negotiate Effectively In A Crisis

Sainsbury's 'Future Brands' Initiative Offers Opportunity To Gauge Brand Effectiveness

British Consumers Turning To Premium Teas In Large Numbers, Study Finds

Success Of Gluten-Free Beer Shows Consumers Are Hungry For Specialist Products: Analysis

Retailers Should Focus More On Single-Portion Meals: Bridgethorne

Suppliers Need To 'Think More Like Retailers', Study Suggests

Supermarkets’ Strong Online Performance Increases Pressure On Suppliers To Up Their eCommerce Game

Suppliers Need To Better Understand What Motivates Shoppers: Bridgethorne

FMCG Suppliers Need To Address E-Category Management: Bridgethorne

FMCG Need To Become ‘Master Storytellers’ To Succeed With Retailers

Bridgethorne: FMCG Suppliers Need To Be Prepared For ‘Marmite’ Conversations With UK Retailers

Better Insights Needed To Improve Retailers' Relationships With Suppliers, Says Bridgethorne

Wine Suppliers Need To Use Global Insights For Category Growth, Bridgethorne Says

Supermarket Suppliers Must Be Range-Review Ready, Says Bridgethorne