Cereal: latest news, insights and analysis | ESM Magazine

Grains Gloom Spurs 139-Year-Old Trader To Tap Breakfast Market

Trading grains has become so tough that one of the oldest merchants in the business is venturing into the consumer breakfast market. C. Mackprang jr., a...

Kellogg Hires Nature's Bounty CEO As Chief In Turnaround Bid

Kellogg has tapped Nature’s Bounty Chief Executive Officer Steven Cahillane to run the breakfast-cereal giant, turning to an outsider to help reinvig...

Kellogg's Sales Continue To Fall In Second Quarter

Cereal giant Kellogg Company has reported that net sales fell by 2.5% to $3,187 million for the second quarter of the year, ending 2 July 2017. The comp...

Weetabix Appoints Becky Hain As Head Of Category

Weetabix Food Company UK & Ireland has appointed Becky Hain as its new head of category, succeeding Fran Davies who was recently promoted to market...

Bright Food's Weetabix Sale An Unsavory Lesson For China: Gadfly

Before HNA Group Co. or Fosun International Ltd. came along with their buying up of everything from beach resorts to football teams, the most famous of Chi...

General Mills Falls As Third-Quarter Revenue Misses Estimates

Shares in General Mills Inc. fell after the maker of Cheerios and Chex posted third-quarter revenue that fell short of analysts’ estimates, dragged d...

Cereal Maker Kellogg's Purchases Brazil’s Parati

The Kellogg Company has entered into an agreement to acquire Ritmo Investimentos, the controlling shareholder of Brazilian food group Parati. The purcha...

Kellogg Aims To Revive Frosted Flakes By Stoking Dads’ Nostalgia

Kellogg Co., struggling with a moribund cereal business, is looking to dads to help boost one of its top brands. The largest U.S. cereal maker is rollin...

Kellogg Boosts Forecast After Cost Cutting Helps Bolster Profit

Cereal

Grains Gloom Spurs 139-Year-Old Trader To Tap Breakfast Market

Kellogg Hires Nature's Bounty CEO As Chief In Turnaround Bid

Kellogg's Sales Continue To Fall In Second Quarter

Weetabix Appoints Becky Hain As Head Of Category

Bright Food's Weetabix Sale An Unsavory Lesson For China: Gadfly

General Mills Falls As Third-Quarter Revenue Misses Estimates

Cereal Maker Kellogg's Purchases Brazil’s Parati

Kellogg Aims To Revive Frosted Flakes By Stoking Dads’ Nostalgia

Kellogg Boosts Forecast After Cost Cutting Helps Bolster Profit

Kellogg's Starts Venture Fund To Find Growth Amid Cereal Slump

Kellogg Sees A Cereal Saviour In Millennial Penchant For Snacking

Kellogg’s Sales Miss Estimates as Breakfast-Food Unit Slips

Nestlé France Looking To Children's Breakfast Food